IPA@CONNECTEDUK: SOMETHING TO TALK ABOUT

In the second of the ConnectedUK events, Neil Mortensen from Thinkbox, Tiffany St James from Stimulation Ltd, Paul Swaddle from Pocket App and David Graham from Havas Media explore the changing nature of the people that watch us.

Watch the presentations here

IPA@CONNECTEDUK: THINKING INSIDE THE BOX

The phrase “watching the box” (meaning television) used to be a common one, but in today’s dual screen age, it could be argued that while the “box” exists, it isn’t just a television anymore. It comes in many different sizes.  Further, we don’t just watch.  We also participate.

But what does this mean for content?

TREND REPORT: MARKETERS AND THE SECOND SCREEN

JWT Intelligence's latest report cherry picks examples of how the second screen is being employed by marketers to good effect.

The report provides valuable case studies of the relevancy of smartphones, tablets and PC's , as well as the potential for innovation and creativity this medium holds.

Download the report.